We are proud to announce that Grand Boats Australia has been named a finalist in the Marine Industry Marketing Strategy of the Year category at the Australian Marine Industry Awards 2026, one of the industry’s most prestigious recognition programmes.
Grand Boats is a Ukrainian rigid inflatable boat brand with 25 years of heritage, trusted across 45+ countries worldwide. However, the brand was relatively unknown in the Australian market until our distribution business – Grand Boats Australia – was established in late 2024.
Since our launch into the Australian market we have strived to do things differently. We recognised that the way Australians discover, research and purchase boats is changing. Rather than relying on traditional marketing methods, we built a purposeful, integrated, digital-first strategy designed to meet customers where they are – connecting with them and building trust as a new name in the market.
To be recognised as a finalist in our very first year of operation is something our team is incredibly proud of. We are a small operation, and every element of our strategy has been built with intention and care. We have been supported by other marine businesses in the industry as well as incredible customers since our very early days, and we are so proud to be building a great community of Grand Boat owners and enthusiasts across Australia.
The winners will be announced at the AIMEX Gala Dinner on 19 May 2026 on the Gold Coast. We look forward to being in the room.